1. Blogs & Articles

• Thought leadership pieces

• How-to guides

• Industry news and trends

• Listicles

• Product comparisons

• Case studies

2. Website Copy

• Homepage

• About page

• Services/product pages

• FAQs

• Landing pages

• 404/error pages

3. Email Marketing

• Welcome sequences

• Sales funnels

• Abandoned cart emails

• Monthly newsletters

• Product announcements

• Nurture campaigns

4. Social Media Content

• Instagram captions

• LinkedIn articles or posts

• Facebook updates

• X (Twitter) threads

• TikTok and Reel scripts

• Community engagement posts

5. Sales & Conversion Copy

• Sales pages

• Opt-in/lead magnet pages

• Ad copy (Google, Meta, etc.)

• Product descriptions

• Pricing page content

• Promotional emails

6. Video & Audio Scripts

• YouTube video scripts

• Podcast episode outlines

• Webinar content

• Explainer video scripts

• Instagram story scripts

7. Educational Content

• eBooks

• White papers

• Online course content

• Workbooks

• Worksheets

• Slide decks or presentations

8. Technical & Support Content

• Knowledge base articles

• User manuals

• How-to documentation

• Onboarding tutorials

• API guides

9. Internal & Corporate Content

• Internal communications

• SOPs (Standard Operating Procedures)

• Employee handbooks

• Training materials

• Press releases

Brand-Related Content

1. Brand Strategy & Identity Writing

• Mission, Vision, and Values

• Brand story/origin story

• Brand tone and voice guidelines

• Core messaging pillars

• Taglines & slogans

2. Brand Assets & Collateral

• Bios (team, founder, company)

• Media kits

• Brand one-pagers

• Pitch decks

• Style guide documentation

3. Brand Campaign Content

• Launch campaigns

• Rebrand messaging

• Campaign naming & taglines

• Messaging frameworks

• Customer personas and audience guides

4. Brand-Driven Storytelling

• Origin or founder stories

• Customer success stories

• Behind-the-scenes content

• Purpose-driven storytelling

• “Why we exist” narratives